If you’re managing marketing spend right now, chances are you're feeling the pinch — not just from rising media costs but from increased supply chain pressure, shifting consumer demand, and now, the impact of tariffs making a comeback in headlines and in budgets.

The past 12 months have brought profound changes in media spending, with brands rethinking where to allocate budgets to maximize return. This shift is largely driven by a heightened focus on commerce, where traditional awareness campaigns are making way for direct sales and conversions. Let’s dive into where media dollars are moving—and why.

In today's fast-paced digital landscape, the way we consume media and engage with content has undergone a significant transformation. With the rise of virtual experiences, the boundaries of traditional media have expanded, offering unparalleled opportunities for brands to connect with their audience in immersive and innovative ways.

In today's digital age, mom bloggers are making their mark on the online world by sharing their experiences, wisdom, and stories about motherhood. These influencers have created platforms that not only provide valuable advice and insights but also foster a sense of community among fellow parents. Let's take a closer look at some of my favorite mom bloggers who are inspiring and empowering millions with their relatable content.

In today's interconnected world, it's hard to imagine a time without social media. It has become an integral part of our daily lives, shaping the way we communicate, share, and connect. But have you ever wondered about the origins of this digital phenomenon that has transformed the way we interact? Let's take a journey back in time to explore the fascinating start and invention of social media.

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for any influencer. While platforms like Instagram, TikTok, and YouTube have taken the spotlight, there's one hidden gem that often goes unnoticed: Pinterest. This visually captivating platform is not just for DIY enthusiasts and recipe seekers; it holds immense potential for influencer marketing.

In the ever-evolving landscape of social media, TikTok has emerged as a dynamic platform that allows creators to engage with their audience in innovative ways. Among the plethora of features TikTok offers, live streaming stands out as a powerful tool that influencers can leverage to create deeper connections, boost engagement, and elevate their online presence.

In this blog post, we will delve into the evolution of CTV and explore how this game-changing technology has redefined the way we consume media and engage with advertising.

The advent of Artificial Intelligence (AI) has revolutionized the content creation landscape, offering an array of tools and resources that empower creators and influencers to craft compelling content that resonates with their target audience. In this post, we'll explore how AI has emerged as a valuable resource for creators and influencers in enhancing their content creation process.

In today's digital age, social media influencers have become the driving force behind brand collaborations and marketing campaigns. These individuals have amassed significant followings, enabling them to sway consumer opinions and shape brand perceptions. However, as the influencer landscape continues to evolve, it has become essential for brands to recognize the value of allowing influencers creative freedom. By doing so, brands can ensure their partnerships are authentic and resonate with the influencer's audience, resulting in more impactful and successful collaborations.

In recent years, TikTok has taken the world by storm, becoming a cultural phenomenon and a social media powerhouse. With its rapidly growing user base and engaging short-form video content, TikTok has captured the attention of advertisers worldwide. In this blog post, we will explore how advertisers are leveraging TikTok's unique platform to reach and engage with audiences in innovative ways, tapping into the immense potential it offers for brand promotion and consumer connection.

Digital advertising has become an indispensable component of marketing strategies worldwide, empowering businesses to connect with their target audiences in meaningful ways. As we enter the year 2023, the landscape of digital advertising spending is poised for significant growth and transformation. In this blog post, we will explore the opportunities and trends that will shape digital advertising spending in 2023 and offer insights for businesses and influencers to make the most of their advertising investments.

Looking for some new blog inspiration but don't know where to begin? You're in luck because Bloglovin' recently posted their 2016 Bloglovin' Award winners. Read on to find out who won in Fashion, Beauty, Fitness, Home Decor and Family.

In the digital age, where the news is limited to 140 characters and conversations take place in the form of emojis, our attention span has shortened. Last year's study by Microsoft Corporation found this digital lifestyle has made it difficult for us to stay focused, with the human attention span shortening from 12 seconds to eight seconds in more than a decade.

The holiday season is a great time to try to maximize your exposure amongst your local community, whether you’re hoping to attract holiday shoppers or network with potential new business clients. Get into the holiday spirit and invite your community into your store to partake in some yuletide cheer. In addition to these brick-and-mortar ideas, make sure your online marketing is helping drive holiday shopping performance for you this season too!

Just like every other major tech company—namely Facebook, Snapchat, Google, Twitter and Tumblr—video is part of Pinterest's recent efforts to beef up revenue with interactive ads that typically cost more than static formats. But Pinterest claims its pitch to advertisers is a bit different from its competitors, as 55 percent of the platform's users find or shop for products, and 75 percent of content consumed derives from businesses.

Although Google is still the dominating force in search-engine traffic, consumers' intelligence level and frame of mind have changed big time in just the past few years. First, organic reach is down. Organic reach is the number of people shown your post through unpaid distribution -- and it's down because users are searching elsewhere (see the next point).